Now in season! Learn what makes our avocados so special & where to find them.

Retail

Complimentary Point-of-Sale Materials

Order Retail P.O.S. & Display Bins

*for retailers merchandising California Avocados

Experience at Your Service

The California Avocado Commission (CAC) has successfully grown avocado demand in the United States since 1978. CAC’s experienced merchandising team implemented the avocado ripe program, developed avocado merchandising best practices, provides information, builds custom promotions and is dedicated to helping retail grow their avocado sales.

Need help? Call us toll free at (800) 344-4333.

Resources to Grow your Business

  • California Label Initiative and Avocado PLUs

    California Avocado labeling prominently calls out point of origin to encourage retail sales. Research shows consumers have a preference for California-grown fruit. Introduced in 2014, California Avocado labeling syncs with CAC’s consumer marketing, which includes a call-to-action to look for the California labels. Some avocado packers use a California label that includes a PLU number (used to properly identify the size of avocados sold at retail) and some use a separate label for the PLU.

  • Ripe Manual (PDF)

    This technical manual is designed for retail/wholesale warehouse implementation of an effective in-house avocado ripening program. It provides information on warehouse receiving and handling, forced air room requirements, procedures for non-forced air rooms, benefits of pre-conditioning and controlled ripening as well as proper pre-conditioning and ripening procedures for avocados.

  • California Avocado Handlers

    The Avocado Marketing and Research Information Center (AMRIC) system and procedures enables the industry to analyze current market situations and forecast trends. Click for a list of California Avocado AMRIC handlers.

  • Stages of Ripe (PDF)

    Use this guide when ordering California Avocados.

  • Masters of Merchandising (PDF)

    Merchandising tips and ideas for displaying California Avocados in your stores.

Information for supermarket registered Dietitians

Browse our Supermarket Registered Dietitian (SRD) resources, like our Supermarket Dietitian Tool Kit.

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Logos, Recipes and Social Media Tools

Create your own campaigns

Downloadable Images

Recipes and other images for use in merchandising California Avocados are available here.

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Promotional Kit

Tools, tips, research, copy points and graphic materials you need to create your own successful Fresh California Avocado campaign.

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Social Media Toolkit

Check out our resources for helping you get California Avocado content on your social media pages.

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Order Point-of-Sale Displays and Other Materials

California Avocado display bins and point-of-sale materials communicate the availability of domestically-grown California Avocados and ecourage impulse sales.

Retail News

Big Game Avocado Consumption

As football fans around the nation prepare for the Big Game, the California Avocado Commission is gearing up for the event with a series of early season promotions at select California retailers during the weeks leading up to and through the February 1 game.

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SRDs Given In-depth Look at Versatility and Usage of California Avocados at Fresh Summit

Throughout the year, CAC partnered with SRDs at key nationwide accounts who supported California avocados — the yearlong initiative came full circle at the PBH SRDs at Fresh Summit event.

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Whole Foods Market® Launches Responsibly Grown Produce Rating System

To help its shoppers make informed choices, Whole Foods launched its Responsibly Grown initiative on October 15, 2014.

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Terms of Use

Thank you for your request to download CAC's Press Asset Kit. In order to track who is using our assets, please provide the information below. Once you have entered the information, you will gain immediate access to our asset kit. Please note: We monitor downloads closely to deter or prevent improper use. We do not sell or share this information with anyone. Please contact us for further assistance.

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