Born and raised in California. A fourth-generation farmer and third-generation avocado grower. Owns the 40-acre Rancho Rodoro, named using a combination of his parents’ names—Ross and Dorothy. Loves what he does and feels blessed to have raised his two children in such a beautiful environment. Extremely passionate about food safety and takes great pride in providing a quality product to consumers. Only works with partners who place as much importance on quality and safety as he does. Built a tree-house that overlooks his grove and installed a zip line as well. Not sure who enjoys it more—himself or the grandkids.