Irvine, CA (February 2010) — “Simplicity and back to basics” ranked in the Top 20
Trends in the National Restaurant Association “What’s Hot in 2010” survey* of 1,800 American Culinary Federation chefs, along with customer-driven preferences for locally grown produce and “farm/estate-branded ingredients.”  Using Fresh Hand Grown in California Avocados, it’s easy for operators to craft time-honored dishes with signature flair and a farm-to-table pedigree. Starting with Avocado Potato Salad or Avocado-Studded Macaroni and Cheese, try “greening” the menu with favorite comfort foods enhanced with the nutty taste, rich texture and natural appeal of Fresh California Avocados.

From March through September, foodservice operators can rely on California Avocado growers and packers to deliver quality fruit that’s ripe, flavorful and ready to serve. Find the California Avocado Commission’s selection of comfort food dishes and other innovative foodservice recipes on CaliforniaAvocado.com/Foodservice. While on the site, click to order one or all of the free California Avocado Commission recipe collections—the Culinary Companion CD, and Magic of the California Avocado, The Foodservice Menu Guide and Too Hot Not To Be Cool brochures—or call 800-370-3782.
* National Restaurant Association, www.restaurant.org/foodtrends, 2010.

About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state’s 6,000 avocado growers. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry. For information about Fresh California avocados, visit CaliforniaAvocado.com/Foodservice, become a fan at Facebook.com/CaliforniaAvocados and follow the California Avocado Commission on Twitter at Twitter.com/CA_Avocados.