Resources to Grow your Business

  • California Label Initiative and Avocado PLUs

    California Avocado labeling prominently calls out point of origin to encourage retail sales. Research shows consumers have a preference for California-grown fruit. Introduced in 2014, California Avocado labeling syncs with CAC’s consumer marketing, which includes a call-to-action to look for the California labels. Some avocado packers use a California label that includes a PLU number (used to properly identify the size of avocados sold at retail) and some use a separate label for the PLU.

  • Ripe Manual (PDF)

    This technical manual is designed for retail/wholesale warehouse implementation of an effective in-house avocado ripening program. It provides information on warehouse receiving and handling, forced air room requirements, procedures for non-forced air rooms, benefits of pre-conditioning and controlled ripening as well as proper pre-conditioning and ripening procedures for avocados.

  • California Avocado Handlers

    The Avocado Marketing and Research Information Center (AMRIC) system and procedures enables the industry to analyze current market situations and forecast trends. Click for a list of California Avocado AMRIC handlers.

  • Stages of Ripe (PDF)

    Use this guide when ordering California Avocados.

  • Masters of Merchandising (PDF)

    California Avocado marketing support and materials.

Information for supermarket registered Dietitians

Browse our Supermarket Registered Dietitian (SRD) resources, like our Supermarket Dietitian Tool Kit.

View Here

Logos, Recipes and Social Media Tools

Create your own campaigns

California Avocado Commission News

Show More Press Releases