California Avocado season has ended.

Merchandising Resources

A beautiful display of Fresh California Avocados with the ripeness levels your customers want is critical for successful avocado merchandising. And did you know that 65 percent of shoppers say it is very or extremely important to know the origin of the fruits and vegetables they buy? The California Avocado Commission can assist you with information and tools to help you, including point-of-sale materials that call out the avocado origin consumers want the most: California.

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Ripe Manual (PDF)

This technical manual is designed for the retail/wholesale warehouse implementation of an effective in-house avocado-ripening program. It provides information on warehouse receiving and handling, forced-air room requirements, procedures for nonforced-air rooms, the benefits of pre-conditioning as well as controlled ripening and proper preconditioning and ripening procedures for avocados.

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