Irvine, CA (January 2010) — The beginning of Fresh California Avocado season is a welcome date on any calendar. In 2010, look for Fresh Hand Grown in California Avocados in the market from March through September. During that time, foodservice operators can rely on California Avocado growers and packers to deliver quality fruit that’s ripe, flavorful and ready to serve.

To plan dishes and menus that showcase Fresh California Avocados' nutty taste and rich, smooth texture, browse through the California Avocado Commission's innovative foodservice recipe collection on CaliforniaAvocado.com/Foodservice. While on the site, order one or all of the free California Avocado Commission recipe collections—the Culinary Companion CD, and Magic of the California Avocado, The Foodservice Menu Guide and Too Hot Not To Be Cool brochures—or call 800-370-3782.

About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state's 6,000 avocado growers. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry.