Foodservice Press Release
It's High Time to Promote Fresh California Avocados
- Ann Segerstrom
- (415) 922-6033
Jul 1 2011
Irvine, CA (July 2011) — Summer is peak Fresh California Avocado season, and commercial and onsite savvy operators are taking advantage of a good supply of flavorful, top-quality fruit to attract customers with creative menu specials.
The California Avocado Commission works with operators in every segment—from fast casual chains to foodservice management to upscale independents—to promote traditional and innovative uses for their popular fruit. For example, this summer, Fresh California Avocado fans can enjoy Dungeness Crab, Watermelon and California Avocado Salad at John Bentley’s, Buffalo Chicken Avocado Sandwiches at Which Wich, California Greek Salad at Daphne’s California Greek, and Shrimp Louie Salad at Sodexo’s business locations, to name a few of the operators showcasing this year’s crop.
For more information about Fresh California Avocado menu promotions and chef events, visit CaliforniaAvocado.com/Foodservice. While on the site, find out how to optimize Fresh California Avocados during peak season utilizing the recipe database, nutrition, selection, storage and handling information, or use the POS order form to request one or all of the California Avocado Commission recipe collections—the Culinary Companion CD and Magic of the California Avocado—or call 800-370-3782.
About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California Avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state’s nearly 5,000 avocado growers. The California Avocado Commission serves as the official information source for California Avocados and the California Avocado industry. For information about Fresh California Avocados, visit CaliforniaAvocado.com/Foodservice, become a fan at Facebook.com/CaliforniaAvocados and follow the California Avocado Commission on Twitter at Twitter.com/CA_Avocados.