Irvine, CA (December 2010)—As a produce industry leader, the California Avocado Commission (CAC) is keenly aware that their foodservice customers increasingly head online for important news and updates. To best serve them, CAC has improved and expanded CaliforniaAvocado.com/Foodservice to create a comprehensive web resource dedicated to sourcing, selecting and optimizing Fresh California Avocados. Designed for easy navigation and key word access, the website offers the salient information and tools that Fresh California Avocados users need in their operations.

Take a moment to bookmark CaliforniaAvocado.com/Foodservice. Fresh California Avocados are at their peak from March through September, so prepare to take advantage of this season’s prime fruit. While on the site, request one or all of the California Avocado Commission recipe collections—the Culinary Companion CD, and The Magic of the California Avocado, the Foodservice Menu Guide and Too Hot Not To Be Cool brochures—or call (800) 370-3782.

About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California Avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state’s 6,000 avocado growers. The California Avocado Commission serves as the official information source for California Avocados and the California Avocado industry. For information about Fresh California Avocados, visit CaliforniaAvocado.com/Foodservice, become a fan at Facebook.com/CaliforniaAvocados and follow the California Avocado Commission on Twitter at Twitter.com/CA_Avocados.