Retail Press Release
California Avocado Commission Supports Oldways Second Annual Supermarket Dietitian Symposium
- Marji Morrow, Rockwell Morrow
- (323) 456-6751
Mar 30 2012
IRVINE, Calif, (March 30, 2012) – The California Avocado Commission (CAC) joined 70 of the nation’s top supermarket dietitians, food experts and industry leaders as a sponsor at the 2012 Oldways Supermarket Dietitian Symposium held February 29th through March 2nd in Savannah, Ga.
Oldways, the international non-profit organization widely recognized for its expertise with traditional diets, healthy eating pyramids and the Whole Grain Stamp, developed the symposium in collaboration with Barbara Ruhs MS, RD, LDN, a leading supermarket dietitian for Bashas’ Family of Stores (AZ), to support registered dietitians working in our nation’s supermarkets. With a theme of “Cultivating Healthy Food Traditions,” the event was a unique opportunity for a select group of invited attendees to meet, network and brainstorm approaches to address today’s difficult health issues and tackle the universal challenge: how to help consumers recognize, buy and eat healthy foods.
“The Oldways Supermarket Dietitian Symposium provided an excellent forum for CAC to engage with supermarket registered dietitians and discuss the coming California avocado season,” said Jan DeLyser, vice president of marketing for the Commission. “It was a great opportunity to share avocado nutrition information and innovative usage ideas for California avocados that can be used in their communication programs from mid-April through mid-September.
|CAC sponsored a culinary demonstration with celebrity chef Hugh Acheson, chef/partner of Five & Ten, the National, Gosford Wine located in Athens, Ga. and Empire State South in Atlanta and well-known as a participant on Top Chef Masters and judge on both Top Chef Just Desserts and Top Chef Texas. Chef Acheson’s demonstration, titled “Making Your Cooking Demo Sizzle”, featured his recipe for Roasted Pork Tenderloin with Bok Choy, Pickled Tomatoes and California Avocado. Click here to view symposium highlights and Chef Hugh’s demo.|
|“We are thrilled to have sponsors like the California Avocado Commission who are as committed to public health as we are,” said Sara Baer-Sinnott, president, Oldways. “To make a significant difference, it is critical that all parties -- health professionals, retailers, food suppliers and academia -- come to the table to share knowledge and create practical solutions and tools to help consumers change their diets and lifestyles for the better. It is because of our sponsors we are able to make this event a success and for that we thank you.”
About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state’s nearly 5,000 avocado growers. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry. For information about California avocados, visit CaliforniaAvocado.com, become a fan at Facebook.com/CaliforniaAvocados and follow the California Avocado Commission on Twitter at Twitter.com/CA_Avocados.
Oldways (www.oldwayspt.org) is a non-profit food and nutrition education organization, with a mission to guide people to good health through heritage, using practical and positive programs grounded in science and tradition. Simply, we advocate for the healthful pleasures of real food. Oldways is the parent organization for The Whole Grains Council and The Mediterranean Foods Alliance, and is well-known for creating the Whole Grain Stamp and the Mediterranean Diet Pyramid.