AVOCADO BUSINESS REVIEW
The California Avocado Commission has been involved in Category Management since 2001. Data is purchased from actual cash register rings on participating supermarkets throughout the country.
The commission merchandising team analyzes this information through its proprietary database called California Avocado Sales Trends. The facts are assimilated and recommendations for key customers in core markets are presented in the Avocado Business Review.
The Avocado Business Reviews provide a detailed overview of the customer's avocado category business, the customer's performance compared to the marketplace and when warranted compared to the national averages.
The key learnings provided through the Avocado Business Reviews have resulted in dramatic sales increases for the customers involved. Get your sample business review.